Font/ Typography

The following fonts are ideas for my album cover. I have given out a separate questionnaire to find out which fonts would be most successful. Font number one is very clear and bold like, attracting the audience well and making the font easily read from a distance. Although at first glance I do think that the font is quite boring and lacks originality as I think the font should ensure that it gives off the genre of the music along with the keeping the idea of being in some one's imagination.



Font number 2 is similar to number 1, but there is a white border around the letters, making the letters seem close together. I think if this font was in a different colour would be very successful on the single cover as it would attract audience successfully because of its originality and that it is clear and concise.

Font number 3 is a stencil like font, this font is one of my favourites I think it's very artistic and the letters stand out well. With the background I am planning on having I think this particular font would go extremely well.

Font number 4 is a comical style type of font, this one is also one of my favourites I think if I use this one it will add into the idea of being in a child's mind, I took the inspiration of this font from Mika's 'boy who knew too much' CD cover which in my opinion I thought was very successful.

Font number 5 is very different from all the other fonts, the letters are very thin and together the band's name looks very old fashioned which perhaps would work to a disadvantage because the font doesn't give of the orginaityl and unquieness of the song and this is highlighted as the font was only given 5 votes by the audience.

Font number 6 is very similar to number 4, they both look comical and something that would appear in a children's comic. I think by using this particular font would be very successful, it is very big and chuncky being very eye catching.

Font number 7 is very big and wide, the font would be spread across the single cover, in the middle it has a white line making the shape of the letters, and the letters are quite curvy and rounded.

Font number 8, the letters are more close together and the style the words are in makes each letter look robotic, square like. I feel that if I perhaps use this font but in a brighter, warmer colour like red for example it will be eye catching and exciting.

This font number 9, each letter looks very thin and spaced out. The font is different from the others I have used the word altogether looks bigger and this will come to an advantage as the bigger the font, it is more likely that audience will notice it.

Font number 10, the last font is very much different from the others. The letters are all made out of small squares which altogether look very much exciting and visually attractive, however when I asked the target audience what genre they thought the font would be used for, the majority said dance genre so therefore as MGMT are not a dance band I will not use this font.

Storyboards

Animation

I am thinking of adding some animation to the finished film when editing, I have looked at 3D animation before once and feel it would enhance the idea of keeping it imaginative and enhance the idea of having a dream like atmosphere in the video.

I think by having hand drawn animation it will create a unique affect will be original to the film itself. The animation will also link in well with the imagination of the song. I will draw these myself, I will mainly draw mythical and fantasy creatures such as fairies and goblins this will be adding into the effect of illusion and fantasy's that will let the audiences mind roam free.

I have a software on my computer already that I will use, it is for 3D animation software that will enable me to make any digital models with any design that I have drawn on it. Examples of 3D animation has been used in many successful films like Toys Story, Shrek and Pocoyo. The advantage of using 3D animation rather than 2D is that 3D can create images that seem real the viewer whilst 2D appears like a cartoon and the techniques tend to focus on image manipulation. I can also use clay animation that uses figures in clay although I think by doing this I will achieve the look I want to in my film and it will be hard to manipulate how the clay looks with the actual film.

Many music videos have used animation in them and have proved to be successful. The main video which got my influence for using animation in my film was 'Go to sleep By Radiohead it featured 3D animation of a red rose swaying in the wind, and proceeds to show Thom Yorke sitting in a park bench singing the song while around him men and women walk by rapidly, towards the middle of the video the buildings suddenly start to crumble into pieces and moments later reassemble themselves, only to become modern in style. I particularly liked this video as it achieved everything revealing the narrative of the song and also the video is very unique and not another video with the artist lip syncing.

I have also got my inspriation from is the music video 'Take on me, By A-ha'. It features a pencil sketch animation/ live action, the video starts with a young girl reading a comic in a coffee shop, the comic contains a narrative about a motorcycle racing with a hero is pursed by two villians, the comic in the book winks at the girl. Then the graphical repr
esentation of a hand reaches out through the comic book and invites the girl into the animation world. I loved this idea of combining both worlds into one video, the video was very successful and won six awards in MTV video music awards.